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Rules co-authors Ellen Fein & Sherrie Schneider are big fans of Carrie Underwood. They cheered as Underwood’s career took off – yet cringed as the diva’s dating life floundered.  News of Chace Crawford (Gossip Girl) dumping Underwood via text in April of 2008 was the last straw: The authors sent her a copy of The Rules.

Ellen & Sherrie told me: “We don’t know if she read it but lo and behold, she’s been acting like a Rules Girl ever since!”  Indeed, it seemed like someone flipped a switch: practically overnight, Underwood (27) went from wearing her heart on her sleeve and being taken for granted to being more elusive, harder-to-get, but easy to be with.  Her wedding to hockey hunk Mike Fisher (30) was celebrated on a recent cover of People.

Just a coincidence?  Let’s compare the record “before” and “after” – you can draw your own conclusions.

BTR – Before The Rules:

After dating Dallas Cowboys Quarterback Tony Romo for only a couple of months, she pressed him for commitment — he used the work card to break up with her in June 2007.  At that time she lamented, “I don’t know if it’s that I’m not quite his type or whatever, but I don’t think he’s at the point in his life where he would be willing to sacrifice football.”  Well, football didn’t seem to stop him from moving on to Jessica Simpson soon thereafter.

Two months later she rebounded with Chace Crawford. “He’s really cute,” she gushed to People.  “He’s got cool hair, he’s a nice height and he just has beautiful blue eyes.”  Yikes!  Echoes of TMI Megan Fox.

She tells Ellen DeGeneres that she would “cook for anyone that would like me to cook for them.”  She fell for the myth I discussed in “More Lies Women Tell Themselves,” namely the belief that “demonstrating your culinary skills will give him yet one MORE incentive to date or marry you, but in fact it may backfire. He may savor every crumb of your amazing rugelach, but he’ll also know you like him, think you’re trying too hard, see you as less of a challenge, and thus unconsciously downgrade your dating market value.”

She goes on record saying she wasn’t good at dating, telling Cosmo she’s “horrible around guys.”

ATR:  After The Rules

When introduced to Mike Fisher backstage at one of her concerts back in October 2008 (NB: her turf, not his) she was less than open to the prospect of a long distance relationship (his hockey home is Ottawa).   Ellen & Sherrie believe “her lack of initial interest may explain why Fisher fell so hard for her the day they met.”  It’s true, men really do know when they meet the woman they want to marry.  Looking back, Fisher says: “I was thanking God for her, for that moment. It’s something I’ll never forget.”

Underwood refused to even contemplate the idea of moving in with him: “Call me old-fashioned,” she told DeGeneres in November 2009, “The next guy I move in with will be my hubby.  Whoever that is.”

She was much less loquacious in sharing any details of her relationship with Fisher with the press – almost as if she’d read Chapter 13 in Rules II, “Don’t Tell the Media About Your Love Life and Other Rules for Celebrities”: “Talking openly about your relationship will only embarrass him and scare him away.  Let him talk about you when he’s interviewed.  Better to do The Rules quietly and show up at the Oscars with an engagement ring than to talk for an hour about a man who hasn’t proposed to you yet on a daytime talk show!”

She also seems wise to the chapter that follows, “Don’t Be a Groupie….” insofar as she never boned up on hockey just to please him. Instead, she says “Mike enjoys my lack of hockey knowledge…I’m just supportive and he’s the same way.”

Underwood “felt like a princess” at the couple’s July 10th wedding in Georgia – and who wouldn’t wearing a tiara with 40 carats of diamonds from her husband-to-be.  After a Rulesy-pink-pink-pink celebration, the Fishers (she’ll still use Underwood professionally) left for a honeymoon he had entirely planned, telling her only it would be warm (Tahiti turns out).

Did The Rules inspire Underwood’s about-face in dating behavior?  We may never know – celebs are loathe to admit any artifice (none of them have extensions, or implants, or have used botox, right?).  On the other hand, should Underwood choose to share her Rules success story, she could help the millions of women who admire her avoid needless heartache, and find their own Mr. Right.  Beyonce, who wrote, “Single Ladies (Put a Ring On It)” said The Rules is her “fave book.”  Why not spread the word?

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Bethenny Getting Married? star Bethenny Frankel knows how to pursue her dreams – becoming a business tycoon, best-selling author, and reality TV phenomenon.  But when this high-powered entrepreneur met Jason Hoppy, she let HIM pursue HER – and as a result, realized another dream: marriage to a man she calls “my anchor,” and the birth of their adorable daughter Bryn (in Rules-y fashion, she named the baby after her husband’s late brother, Bryan).

Bethenny’s immense popularity (she’s on the cover of this month’s People magazine) reflects not just her moxie but also the fact that so many of us have made her mistakes.  People describes her in Real Housewives of New York as “the one whose aspiration to be a ‘housewife’ was often thwarted by partying a little too hard (downing six margaritas after she broke up with a boyfriend) and seeming a little too lost.”  Finally, “Frankel realized that years of late-night partying with noncommittal boyfriends had left her emotionally and financially strapped.”  Sound familiar, ladies?

Deciding it was time to take care of herself instead of going out “to find another guy to take care of me” she set about building her own business empire, which now includes a lucrative line of Skinnygirl cocktail mixes, cookbooks, workout videos, and of course, her own show.  Being so busy and independent with work, she never really bothered Jason – she left him alone, which made him only want her more.

And as Rules co-author Sherrie Schneider pointed out to me, though Bethenny is a sometimes bitch in business, bossing around her assistant and terrorizing her wedding planner (e.g., “I will rip your dick off”) she does a decent version of The Rules for Marriage during her engagement with Jason.  She preferred a small wedding, but as Sherrie observed: “she’s having a big wedding instead to please him; she entertains his friends even though she hates to be with people; she’s really nice to his mother (asks her to go dress shopping with her)…she’s gotten much nicer than when she was single, she really wants to make things work with Jason.”

On her reality series, Bethenny describes how she went “balls-to-the-wall” in her business career.  But she takes a decidedly different, softer, lighter, more vulnerable and feminine approach with her then husband-to-be.  There’s a telling scene when the couple meets with the wedding officiant to discuss the upcoming ceremony.  The officiant observes that Jason seems to hold the ground so that Bethenny can fly, to which Jason replied: “She’s my little kite.”

The operative word isn’t “kite,” it’s “little”: Despite the fact that Bethenny’s fame and fortune would seem to dwarf her sales rep/personal trainer husband, he still calls her “baby” and feels protective of her.  Back to Sherrie & Ellen: “When you do The Rules, he treats you like a fragile, delicate flower” – even if you’re a hard-assed CEO to the rest of the world!

When I started watching Bethenny Getting Married? at Sherrie’s prompting, I found that there was a lot I could relate to.  Like Bethenny, I’m a Scorpio.  Like Bethenny, after dating various wealthy, high-profile men, “I fell in love with a regular guy with a regular salary [who] taught me that being taken care of was emotional and not financial’ [Bethenny’s words].  And despite the fact that I am older, more affluent – even taller in heels – than my husband, I am still “little” to him.  In fact, that’s his pet name for me: “Little.”  Sometimes “little thing,” or “little bird,” or “little flower,” but always….”little.”

It speaks to the difference between how the world sees you, and how you and your partner see each other, and yourselves as a couple.  Whatever the world might see, when Bethenny & Jason saw this playful, exuberantly colorful, almost childlike painting of a groom chasing a bride, by Brazilian artist Romero Britto, they saw themselves.  “That’s us,” Jason said, “because that’s you running away.”  Bethenny agreed: “He’ll always have to chase me on some level, because it’s hard to catch me.”

That’s the basic premise of The Rules: “Biologically, the man must pursue the woman,” authors Ellen Fein and Sherrie Schneider insist.  “The man must be attracted to and pursue the woman.  It simply doesn’t work any other way.”

It worked for Bethenny, and it can work for you: Pursue your goals, conquer the world, but when you find the man of your dreams, let him pursue you, until you catch him!

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No one could be more unforgettably gorgeous and stylish than starlet Kate Hudson – so why do her boyfriends keep forgetting about her?  Most recently, Hudson endured the indignity of being turned away from a VIP area because boyfriend Matt Bellamy – lead singer of Muse – “forgot” to put her name on the guest list.

A man who really likes a woman will not forget about her – will not forget to call when he said he would, will not forget he had a date with her, will not forget to put her name on a list, will not forget it’s Valentine’s Day, will not forget her birthday, will not forget her number…he will not forget!  But the man who’s not that into you?  He’ll forget – a clear red flag, and one once waved should be your signal to forget about him.  Cross him off your list.  Let him go.  Don’t agonize. In a word: Next!

Unfortunately, the 31-year-old actress has seemed to make something of a second career in ignoring such signals, falling fast and hard for her men, which in turn makes them take her for granted and feel suffocated by her.  The result: a string of very brief and bumpy flings.  And the pattern seems to be spiralling out of control, leading to increased public embarrassment, and certainly private heartache.

After a six year marriage to Chris Robinson (singer for The Black Crowes), she began an on-again-off-again relationship with Owen Wilson (one of the break-ups preceded his suicide attempt).  She moved on to date comedian Dax Shepard for a few months.  A summer romance with Lance Armstrong ended sadly when he dumped her.  Despite claiming she wanted to be single for as long as possible in December of ’08, she rushed headlong and hot and heavy into a relationship with NY Yankee Alex Rodriguez, which he ended after six months.

So, now she’s dating Bellamy, and if past is prologue, that will last for another few weeks or couple of months and then he’ll “need his space.”  Hudson could save herself precious time – and emotional tranquility – by reading the writing on the wall, or better yet, reading The Rules by Ellen Fein and Sherrie Schneider.   She could start right now, either practicing on Bellamy, or the next man who will surely be around the corner, with the following.

  • Not acting like a groupie by flying around the globe to see his shows (she should let him come to her).
  • Not flying off to meet his kids after only one date, as she did with Lance Armstrong.
  • Not saying “I love you first” like she reportedly did with Lance Armstrong (kiss of death).
  • Not moving in with men, as she did after dating Chris Robinson for just four days.
  • Not inviting men you’re dating on a vacation – certainly not with your extended family – as she did with Dax Shepard, after dating only a couple weeks!

Fortunately, Kate’s got a full life, a wonderful son, a thriving career and a loving family – she should concentrate on being happy, busy, independent, and not so focused on the men in her life. Above all, she should stop chasing men – let them chase her until she catches them for good!

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There have been many surprises since I became a Rules Dating Coach. I’ve been pleasantly shocked by just how powerful these techniques are – enabling me to help many lovelorn clients prompt a proposal from the men in their lives in a matter of weeks! Also surprising has been the hostility of some male readers to the simple advice I give women who are simply looking for a way to date with more self-esteem, and avoid needless heartache. Given that sometime hostility, the absolute BIGGEST surprise of all has been the number of straight, hetero men seeking out my coaching advice on how better to meet and date the woman of their dreams!

When I first started getting these requests for relationship coaching from men, I carefully explained that a) I coach women (not men), and b) I coach women in a very specific Rules-approach to dating. Moreover, this approach is premised upon the differences between men and women, and I focus on the feminine side of the equation. I refer the men to my blog, where all of this is spelled out in black and white (or at least fuchsia and lavender). Well, despite all this dissuading (or because of it? After all, that would be The Rules!) when my first male coaching client insisted that I give him a chance, I capitulated and signed him up for a monthly unlimited package.

The result of this experiment was yet another pleasant surprise: Despite my initial misgivings, I was thrilled by how much progress I was able to make with my newbie male client. Among our achievements: totally overhauling his OLD (online dating profile), creating a simplified e-mail “template” he could personalize and send out to prospects, role-playing lighter conversation for initial phone contacts and DZs (date zeroes), etc.

The other surprise, is that while The Rules is aimed at women – and based on the innate differences between the genders – there are a few rules that can benefit both men and women. Here are three that I feel have the most crossover application:

Rule #1: While “being a creature unlike any other” is unlikely to resonate with most men, the basic message of looking one’s best is something they really do need to hear. Men are more likely than women to discount their own looks as a factor in attracting the opposite sex, and specifically are more likely to overlook problems with excess weight. The difference is that the men I’ve coached are actually more sensitive than women about receiving advice on how to improve their appearance. I pull no punches with my female clients, telling them to do whatever they can to be as attractive as possible – lose weight, get highlights, extensions, implants, teeth-whitening, you name it! My male clients have much more fragile egos!

Rule #19: Don’t Open Up Too Fast. While men are much less likely to commit this error, there is a breed of guys who are unusually in touch with their feelings, and willing on a first or second date to share emotional intimacies about previous relationships, the details of their upbringing, or even the kind of woman they are looking for. While some male candor can be particularly appealing to women, sharing too much too soon can be a turnoff, regardless of your gender. Moreover, I tell men if they are doing too much of the talking – perhaps out of nervousness – they’re not doing much listening, and again, this is as true for men as for women.

Rule #30: Next! And Other Rules for Dealing with Rejection.  I am perfectly comfortable with the generalization that on the whole women tend to be more sensitive in relationships than are men. I don’t remember if it was either Sherrie Schneider or Ellen Fein (the two co-authors of The Rules) who once observed to me that “men recover quickly.” And in general, I absolutely agree that men recover from rejection more quickly than do women. But at the same time, there is a sensitivity spectrum for both genders – and just as there are some women who have such thick skins that they have less need for The Rules, there are also some men who have such relatively thin skins that they could probably benefit from those aspects of The Rules that focus on cultivating resilience. Chief among these is the importance of not getting so thrown by rejection – whether it’s the minor rejection of a woman not responding to your e-mail or a major rejection of a girlfriend breaking up with you – that your feelings of resentment begin to poison your perspective on romance in general.

I’m not sure whether I’ll continue this adventure in coaching men, but I do know that I’ve learned from, as well as helped, my male clients — and that in turn helps me be a better coach for my Rules Girls clients.

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Plenty of women would prefer a phone call over a text from guys they’re dating – yet they don’t realize a very simple method exists to getting less texts and more calls:  Don’t text him back.

I know, I know, such a suggestion will strike many as foolish or even insane in our text-addicted society, yet it really all goes back to incentives and human behavior.  What we reward, we get more of.  When you respond to texts you wish were phone calls, guess what you’ll get?  More texts.  Less calls.

You’ll also get more time wasters, and less serious contenders in your dating pool.  Why?  Because not texting men back is the ULTIMATE means of separating those who are really into you from those who are kinda, sorta, maybe-if-it’s-easy interested in you, at least until something better comes along.

Think about it.  If a guy who’s REALLY smitten with you texts you and doesn’t get a text back, what will happen?  He will pick up the phone and call.  It’s the same with you.  Let’s say you texted a colleague to confirm a sales meeting you were supposed to attend.  If you didn’t hear back, you wouldn’t just shrug it off and forget about it.  If it was important to you to get to the meeting to make your pitch, you’d call until you nailed things down.  Conversely, let’s say the meeting wasn’t that important, or it conflicted with another, better lead – sure, then maybe you’d let it go.

Same thing with dating.  The guy who truly wants to see you, may text initially, but if he doesn’t hear back, he’ll call.  Many women fear that if they don’t text back, they’ll lose a guy.  And, YES, you will shake off those with lukewarm interest in you, which is a very productive and time-efficient thing to do: You’ve avoided wasting time on and possibly getting hurt by Mr. Maybe.

Too many women think not texting back invites dating mishaps and disasters – but it actually PREVENTS such.  Example: An ex-boyfriend of mine, kind of on-again-off-again, was trying to get things “on again” with me, and had set up a dinner date with me by e-mail.  The day of the date, he texted me to confirm.  I didn’t text back.  The date didn’t happen.  Disaster – or disaster avoided?  Definitely the latter!  His lack of interest was WHY our relationship was always so difficult — or to use the common euphemism, “complicated.”  But finally, with non-texting, I was able to put an end to the whole stupid time-wasting nonsense.  It’s really, REALLY, not that complicated.

On the other hand, if he’s strongly attracted to you, he’ll give you the benefit of the doubt, make excuses for you – as in “Oh, she’s not a texter” or “Maybe she didn’t get my text.”  Indeed, as I’ve seen time and time again in my practice as a dating coach, if a contender is already starting out with a high level of interest in you, not texting back will pique – not dilute – that interest.

This is why the authors of The Rules, Ellen & Sherrie Schneider, encourage women to avoid texting.  They rightly point out that if you’re texting back and forth, you’re way too available.  There’s no mystery, no distance for him to pursue, if all he has to do it punch a keypad for you to respond.

That said, I know that for many even extremely practiced and disciplined Rules Girls, the “no texting” rule can be one of the most challenging to follow.   I hear the complaint all the time: “But we live in a texting world.  Everyone texts.”

But the fact that everyone – every girl, to be precise – does text is, perhaps, the strongest case for why YOU should not.  After all, Rule #1 is all about “Being a Creature Unlike Any Other.”  If every other creature out there is texting – and sexting – on a constant basis, what a simple, elegant way for you to separate yourself from the competition.  Take it to the bank, girls: If he really likes you, he WILL call you.  No exceptions.

Still having trouble resisting the lure of texting? Sign up for a free 10-minute consult at maliburulesgirl.com.

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It’s one of the most common complaints I hear from the women I coach – whether they’re married or dating: “I just feel like he takes me for granted.”  When I ask why, women cite things like:

  • “He waits until Friday to make plans for the weekend – he just assumes I’ll be available.”
  • “He used to take me out on nice dates – now it’s always takeout and a video”
  • He won’t propose – he just assumes I’ll stick around forever without being married.”
  • “He doesn’t appreciate all I do – working, taking care of the kids, the house, etc.”

When we feel taken advantage of we feel like a victim – and while the object of our ire may indeed be selfish, we won’t fix the problem simply playing the blame game.  Sure, we can nag our men, tell them they ought to appreciate us more, and maybe they’ll make an effort to show more appreciation.  But “showing” and “feeling” are two different things.  Men usually won’t stop taking their girlfriends and wives for granted simply because we tell them to.  Changing the dynamic requires more than words – it requires actions, and here are five simple ways to shake things up:

1. Turn him down for a date, every once in a while.  I know it’s hard, you adore him, and want to spend as much time with him as possible – there’s no one else you’d rather be with.  Problem is, he knows that!  He takes for granted that you’re always available – because you ARE always available.  So don’t be!

2. Take a trip with a girlfriend – without him.  As Ellen Fein & Sherrie Schneider say in The Rules: “Tell him a week before you go, in a very innocent, sweet voice, that you’re going to Florida with your girlfriend…’Nothing serious, hon, just some R & R.’”

3. Do you own thing!  Don’t act as if your life revolves around him.  Men love women who are busy, who don’t act dependent, either emotionally or financially (even if you are!).  Don’t sit around the house always waiting for him to come home – volunteer, exercise, take classes, see other friends and family.

4. Let him be the one who initiates physical contact – whether it’s holding hands or kissing or making love.  Maybe he doesn’t reach for you as often as you like because he takes for granted that you’ll always reach for him.  So for a set time, a week or a month, try letting him initiate at least 75% of contact.

5. When he asks you to “hang out” instead of taking you out, say, “Hmmmmm, no, I don’t think so.”  Say it very nicely – you can even say you’d love to see him, but you’re just not in the mood for hanging out. He may surprise you by upgrading the invite to a real plan.

These tips are simple – but they’re hardly easy.  If you’ve helped contribute to a pattern where your man does the minimum, and expects the maximum, it’s difficult to change the way he relates to you overnight.  The important thing is to recognize that you deserve better – and start acting like it.

For more intense one-on-one help, book a personal coaching session through www.maliburulesgirl.com.

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On some level, Megan Fox knows she has a problem.  “I don’t want to have people get completely sick of me before I’ve ever even done something legitimate,” she recently conceded.  Yet this awareness isn’t enough to restrain her ongoing, seemingly compulsive need to divulge personal details – her previous relationship with a stripper, her bisexuality, her libido, drug usage, her “self-loathing” and other psychological issues:

“I am very vulnerable. But I can be aggressive, hurtful, domineering and selfish, too. I’m emotionally unpredictable and all over the place. I’m a control freak.”

While Megan Fox’s TMI has provoked a backlash – even a boycott, from some outlets – it sparked my attention, as such overly-intimate sharing is a self-defeating trap that too many women fall into.  Indeed, as a dating coach, I find that it’s one of the most common mistakes women make in early dating – acting overly chummy, trying to create emotional bonds by prematurely and inappropriately revealing personal information with complete strangers.  In Megan’s case – the strangers are interviewers and her public – but many other women make similar mistakes by opening up too fast and too soon with men they’ve only just met.

Fortunately, for Megan – and other women who are struggling with boundaries – there’s a fairly easy fix.  Zip it!  Don’t feel the need to respond to every question.  Don’t accept every request for an interview (or date).  Remember that silence and a smile is also an answer.  I believe that words are like currency.  When you flood the market with the currency of your conversation, you’ll ultimately devalue the meaning of what is expressed.

Sherrie Schneider & Ellen Fein address this in The Rules – specifically, Rule #19 (“Don’t Open Up Too Fast”) & #20 (“Be Honest but Mysterious”).  Though aimed at advising women on how to act on the first few dates with a new man, such advice – e.g. “Don’t plague him with your neuroses!!!” – certainly applies to handling nosy reporters, as well!

Whether she likes it or not, Megan Fox is cultivating a relationship with the public when she talks to reporters.  “There are many ways to kill a relationship,” say Schneider and Fein. “Getting heavy and examining everything is certainly one of them.  Conditioned by therapy and self-help books to tell all, women tend to overdo it on first dates, bringing up past relationships, their hurts and fears, their alcohol or drug problem – all in an attempt to bond with this new man.  This is deadly and boring.”

megan fox nightieMegan Fox’s disclosures about her insecurities and sexual proclivities may – or may not – be “deadly and boring,” but they certainly won’t help her cultivate a mystique of class that other celebrities like Angelina Jolie, have mastered.  How ironic, then, that Fox is often compared to Jolie.  Yet Jolie herself took a TMI public persona and transformed herself into a CUAO (creature unlike any other) through a combo of good works and a “no comment” default mode to personal prying. So let’s hope Fox takes a page from Jolie’s playbook, by saying less and doing more.

A more elusive approach might even have side benefits for Fox’s six-year on-again-off-again relationship with Brian Green. Too many women — not just celebrities — believe that cathartic conversations about the “relationship” will lend to a breakthrough while more often it prompts a break-up.  I recently counseled one of my clients struggling with a tumultuous two-year relationship to avoid all heavy conversation, shorten phone calls and stop returning calls. Five weeks after we began her “Reticence Campaign” her boyfriend finally found his voice and popped the question. Their wedding is planned for Thanksgiving.

Learn how you can turn a less loquacious approach to your advantage by attending my upcoming March 18th workshop in Malibu or sign up for a free introductory consultation.

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